Music

Afro-Latina Singer Amara La Negra Isn’t Letting Her Peers Diminish Her Heritage

Dana Danelys De Los Santos a.k.a. Amara La Negra found fame through her initial hit ‘AYY’ featuring Jowell Y Randy, Los Pepes and Ricky Lindo. The songs music video has gained nearly 20 million views on YouTube. She later released additional material like ‘Asi’ & the self-empowerment song ‘Se Que Soy’ featuring prominent Reggaeton vibes.

Her manager asked her about becoming a part of the series Love & Hip Hop: Miami, to which the singer readily agreed. She firmly believed it would be a good opportunity to crossover into the American market.

A young Amara La Negra with the Queen of Salsa, Celia Cruz. One of her many musical inspirations.

During an interview with blacktalent.tv, she discussed that there would be more Latin flavor on the show. Amara also mentioned that despite there being the aforementioned drama, it would not be overtaking her storyline.

Nonetheless, tensions between Amara La Negra and producer Young Hollywood grew immediately during their short meeting in the show. The singer tells him that she’s Afro-Latina and that she embraces it as much as possible. He responds “Afro-Latina? Elaborate, are you African or is that just because you have an Afro?” Hollywood goes on to suggest that she should try a different hairstyle and that the music industry is looking for “cookie-cutter poster childs”.

She walks out and boldly tells the audience:

If you guys ever find yourself a rinky-dinky a** producer like Young Hollywood telling you that you need to change your look in order to be successful, don’t listen to them.

Luckily, she’s on the right path. While continuing to stay true to her roots and image, it was announced that Amara had recently signed a multi-album record deal with Fast Life Entertainment Worldwide and BMG. She’ll be working with producers who’ve worked with big names such as Nicki Minaj, Beyonce, Rihanna, Sean Kingston and Miley Cyrus.

Named an artist on the rise, Amara La Negra is making sure she unwinds all the stops in order to better her career and inspire those that may want to take the same path but are afraid of having to change and alter their appearance to fit into the music industry’s status quo. Watch her incredible journey unfold in detail every Friday on VH1 at 9 p.m. ET.

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