Dua Lipa released her debut self-titled album in June, and followed with the vibrant music video for ‘New Rules’ just a few days ago on July 7th. Since its premiere, it has climbed the trending charts of Youtube, racked up one million views in 13 hours, and accumulated six million views (and still counting). The singer struts with a diverse all-female cast to an upbeat track about post-breakup self-control.
Lipa not only serves the looks of a post-breakup glow, but the hard-hitting truth about setting boundaries as well. The rules of ‘New Rules’ that are preached in the chorus are simple:
- “Don’t pick up the phone, you know he’s only calling ’cause he’s drunk and alone,”
- “Don’t let him in, you’ll have to kick him out again,”
- “Don’t be his friend, you know you’re gonna wake up in his bed in the morning. And if you’re under him, you ain’t getting over him.”
The lyrics themselves follow the common tempation after most break-ups in the verses (wanting to go back to your ex) but are then countered with the repetition of the rules in the chorus over a smooth pop beat. As Lipa’s audience for ‘New Rules’ grows, more and more people fall in love with the song because you cannot stop it from getting stuck in your head.
I wish I had [‘New Rules’] when I was breaking up with someone. I think it’s something everyone can relate to.” – Dua Lipa
Its video reinforces the message with the singer being supported by her group of friends during her break-up, then switching off towards the concluding scenes as she supports them. Great representation of friendship and girl power, ladies.
Lipa’s career has just begun, and with her new releases, her future in pop is looking very bright.