J.K Rowling Announces New Book Title via Twitter Guessing Game

Earlier today, a fan tweeted at J.K Rowling asking for a hint on the title of her next book in Cormoran Strike, Rowling’s crime fiction series, that the author is currently in the process of writing.

Rowling decided to take the opportunity to make it into a fan guessing game, starting out by providing a simple hangman clue.

Eventually, a fan figured it out and Rowling vowed to send a signed copy when she’s finished.

Well, that was much more exhilarating than a traditional announcement tweet. Why can’t all announcements be this fun and interactive?

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