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J.K Rowling Announces New Book Title via Twitter Guessing Game

FILE - This Oct. 16, 2012 file photo shows author J.K. Rowling at an appearance to promote her latest book "The Casual Vacancy," at The David H. Koch Theater in New York. (Photo by Dan Hallman/Invision/AP, File)

Earlier today, a fan tweeted at J.K Rowling asking for a hint on the title of her next book in Cormoran Strike, Rowling’s crime fiction series, that the author is currently in the process of writing.

Rowling decided to take the opportunity to make it into a fan guessing game, starting out by providing a simple hangman clue.

Eventually, a fan figured it out and Rowling vowed to send a signed copy when she’s finished.

Well, that was much more exhilarating than a traditional announcement tweet. Why can’t all announcements be this fun and interactive?




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