It was announced Sunday morning that Taylor Swift’s former record label Big Machine has been sold to none other than Scooter Braun, a previous antagonist of Swift. The news was a shock to many, including Swift herself. In a recent Tumblr post, the 29-year-old singer claims, “I learned about Scooter Braun’s purchase of my masters as it was announced to the world.” The label was previously owned by Scott Borchetta, who was pictured with Braun celebrating the supposed $300 million deal.
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Genuinely grateful for my new partner @scott.borchetta and the entire @bigmachinelabelgroup team. We together at Ithaca are going to do amazing things and our hope is to give every artist the tools they need to succeed in all arenas. Thank you again for the trust Scott. Let’s get it!
Shortly after the announcement, Swift took to social media to share her history with Braun. She shared a post belonging to Justin Bieber, one of Braun’s clients, in which the two are pictured FaceTiming and directly calling Swift out in the caption, “Taylor Swift what up.” Swift called Braun a bully multiple times and went on to claim, “All I could think about was the incessant, manipulative bullying I’ve received at his hands for years.”
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Hey Taylor. First of all i would like to apologize for posting that hurtful instagram post, at the time i thought it was funny but looking back it was distasteful and insensitive.. I have to be honest though it was my caption and post that I screenshoted of scooter and Kanye that said “taylor swift what up” he didnt have anything to do with it and it wasnt even a part of the conversation in all actuality he was the person who told me not to joke like that.. Scooter has had your back since the days you graciously let me open up for you.! As the years have passed we haven’t crossed paths and gotten to communicate our differences, hurts or frustrations. So for you to take it to social media and get people to hate on scooter isn’t fair. What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully scooter. Anyway, One thing i know is both scooter and i love you. I feel like the only way to resolve conflict is through communication. So banter back and fourth online i dont believe solves anything. I’m sure Scooter and i would love to talk to you and resolve any conflict, pain or or any feelings that need to be addressed. Neither scooter or i have anything negative to say about you we truly want the best for you. I usually don’t rebuttal things like this but when you try and deface someone i loves character thats crossing a line..
Justin Bieber took to Instagram shortly after her post went up, defending Braun as “someone he loves” writing, “I’m sure Scooter and i would love to talk to you and resolve any conflict, pain or any feelings that need to be addressed. Neither Scooter or I have anything negative to say about you, we truly want the best for you. I usually don’t rebuttal things like this but when you try and deface someone i loves character that’s crossing a line.”
Continuing in her Tumblr post, Swift began to describe more serious claims, mentioning how Kanye West (also a client of Braun) and wife Kim Kardashian-West bullied her years ago. After a private phone call with Swift was illegally leaked, West’s video for “Famous” featured Taylor Swift naked—which Swift noted as revenge porn. She claimed, “Kanye West, organized a revenge porn music video which strips my body naked.” Braun showed his support for Kanye and “Famous” on Twitter during the initial West/Swift feud. This is yet another instance where Braun has been an enemy to Swift. She compared Braun to West, saying, “Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy. Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.”
Taylor Swift is speaking out after Scooter Braun recently acquired her back catalog from Big Machine Records. https://t.co/Cra9yXiYvI
— Twitter Moments (@TwitterMoments) June 30, 2019
Every album that Swift has produced now belongs to Braun, a man who has clearly expressed his bitterness towards Swift. She claims that this is heartbreaking and her “worst case scenario.” The “You Need To Calm Down” singer liked a Tumblr post describing how heartbreaking the fact that her most recent album, Reputation, an album about dealing with bullies and defamation, now belongs to her greatest bully.
Fans are quick to come to Swift’s defense, getting “#WeStandWithTaylor” trending on Twitter and tweeting furiously:
Taylor Alison Swift put her heart and soul into these six works of art/albums. For a man who has done nothing but hurt her to be able to claim ownership of them is absolutely disgusting. She deserves so much better #WeStandWithTaylor pic.twitter.com/FXp17R2deq
— Courtney Pochin (@courtneypochin) June 30, 2019
taylor swift wrote an ENTIRE ALBUM BY HERSELF at the age of 20!!!! she had help from NO ONE. ALONE. SHE DID IT ALONE. and it sold 1 million copies in the first WEEK. and now a disgusting white man owns this album. how can i NOT be angry? #WeStandWithTaylor
— letícia ? (@raplineIover) June 30, 2019
imagine writing/producing your own songs with passion, sharing your life in a song and then someone takes it all away from you. This so wrong & disappointing. #WeStandWithTaylor
— aleix (@AleixHall) June 30, 2019
Along with her fans, Swift’s fellow female artists are coming to her defense, tweeting their support and unfollowing Braun on various social media platforms. There is even a petition that requests that Swift remakes her albums that has surpassed 25,000 signatures within two hours, one of the most notable signatures being former enemy-turned-friend Katy Perry.
— Pop Crave (@PopCrave) June 30, 2019
Selena Unfollowed Scooter
Miley Unfollowed Scooter
Nicki Unfollowed Scooter
Lana Unfollowed Scooter
Rihanna Unfollowed Scooter
Adele Unfollowed Scooter
Little Mix Unfollowed Scooter
We Will Update All Celebs Who Unfollow Him! ❤️??#WeStandWithTaylor
— Ariana News ? (@arianagrandetun) June 30, 2019
While the singer is getting an immense amount of support from her female peers, there has been a noticeable lack of support from male artists. Swift herself has noticed this too, liking multiple posts about the issue. Another infuriating and heartbreaking fact is that one of Swift’s most prominent male friend’s is Ed Sheeran, who recently collaborated with Justin Bieber, one of Swift’s major bullies and a friend of Braun. Men like Sheeran will not come forward to defend her because they still have ties to her bully. In this incident, Swift has now been betrayed by many men, from her former record label to some of her closest pop-star friends.
Despite this awful event, Swift still saw the positive side. She is now signed with Universal Records and personally owns the rights to her future music. She wrote, “Thankfully, I am now signed to a label that believes I should own anything I create. Thankfully, I left my past in Scott’s hands and not my future. And hopefully, young artists or kids with musical dreams will read this and learn about how to better protect themselves in a negotiation. You deserve to own the art you make.”
Swift made her struggle with Braun public, so she and other young, female artists will receive justice, for both their art and selves. Backed by an army of supporters who are extending their love in the form of tweets and petitions, and they will not stop until Braun’s cruel treatment is recognized. Though her future is bright and independent, Taylor Swift is being robbed of her past art and free will, and fans and peers alike are no longer standing for this abuse.
Featured image via Taylor Swift.