If you’re a fan of Youtubers, or generally social media stars, then you surely have come across those labelling themselves as “beauty gurus”, an ambitious name for a perhaps overly ambitious type of person. They manage to make a career out of being “relatable” and “approachable”, but how does that even work? Oh, maybe just … <a href="https://culture.affinitymagazine.us/how-beauty-gurus-capitalize-on-being-jacks-of-all-trades-and-masters-of-none/" rel="noopener noreferrer">Read