Now Reading: Kim Kardashian Faces Backlash After Trademarking ‘Kimono’ For New Shapewear Line


Kim Kardashian Faces Backlash After Trademarking ‘Kimono’ For New Shapewear Line

June 26, 20192 min read

Reality star Kim Kardashian West announced the launch of her new shapewear on Tuesday. She claims to have created the line because of her own personal struggles to find shapewear that suits her skin tone. The line comes in 9 different shades and ranges from sizes XXS-4XL.

However, Kim is being accused of cultural appropriation after the name of the shapewear was revealed: Kimono. The word kimono has a long history in Japan and has deep roots in Japanese culture as a garment worn by Japanese men and women from the Hakuhō period to present times. While Kim has claimed that the name is a play on her own, it is completely understandable why many are outraged and demanding that the name be changed, especially since media outlets have reported that the star plans to trademark the name.

This is not the first time that the media personality has been accused of ripping off of other cultures. Mrs. Kardahsian West has been accused of appropriating black culture multiple times. In 2017, Kim faced accusations of blackface when promoting her makeup line. Fans noticed that the star looked suspiciously darker in a picture of her promoting some new makeup products.

Sacha_Wynters via Twitter

People took to Twitter to let her know that black skin isn’t a costume that she can put on and take off whenever she wants. Kim claimed that she was “super tanned” and didn’t mean to offend anyone.

The mother of four has also been called out in 2018 for wearing Fulani braids, a hairstyle that originated in Africa, and referring to them as “Bo Derek braids” and again earlier this year after wearing a traditional Indian headpiece to her husband’s “Sunday Service.”

Kim Kardashian West has yet to make a statement regarding the sensitive matter, but people are hoping that the star will have a change of heart and will change the name.

Featured Image via Instagram

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Esme Marfo

I'm a 19-year-old sophomore at GWU. Love reading, writing, and listening to music. I'm also interested in social justice and equality. #UnapologeticallyBlack #BLM