Just like everyone else, I love creating and sharing memes. I do it for fun, but now Gucci has turned it into an actual job. Gucci designer Alessandro Michele has enlisted the help of memes to promote their latest collection of watches. Yes, Gucci hired meme creators to create memes for their watches. The meme creators must create memes around the theme #TFWGucci, addressing situations like “7 chakras into divination and chill and this Gucci palm asks u to read its love line what do u do?” For those who don’t know; TFW stands for that feeling when. “That Feeling When Gucci is about the moment of putting on one of the watches, when the world suddenly becomes different and time slows down a little bit,” writer Kyle Chayka says on the Gucci’s website.
The final memes will be on display at Baselworld at the end of the moment, as well as they will be viewable online. So if anyone ever tells you you spend way too much time sharing or making meme’s, remind them that people are making a career out of sharing memes.
